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Daniel Poole is the original London streetwear label est. 1987 and a staple of 90s ravewear and culture, recognised by the global underground, from the streets of Tokyo to the beaches of Goa.

We are now relaunching with a new take on the classic dp armour top, coming soon.

Here is a selection of some of the press archive and other pieces: 

'DANIEL POOLE Britain's most successful street fashion designer, whose colourful casual wear is sold round the world and worn by everybody from The Shamen to lads at jungle raves' I.D. Magazine

 

 

 

 

 

 

 

 

 

 

 

 

Recent Press: